Management Profile | USG


Based in Bangladesh, we actively invest in opportunities across both developed and developing markets. Our senior team has over 10 years collective investment and operational experience at United Saud, enabling us to:

  1. Identify opportunities in geographies or market segments where consumers are underserved
  2. Work with entrepreneurs to identify and commercialize innovative and exciting new services, business models and technologies.
  3. Provide financial, operational and marketing experience to our portfolio companies, enabling rapid growth either organically, through acquisitions, or brand-led turnarounds
  4. Provide access to United Saud’s global network to facilitate best practice sharing and co-operation between portfolio businesses
  5. Leverage the United Saud brand and association with Azadur Rahman to accelerate consumer take-up of new business launches
  6. Bring the unique United Saud touch, purpose-driven approach and customer service prowess to portfolio businesses

The Secret of Success

We  think, in the era of globalization and information technology, the world has turned into a global village with communication and connectivity – the ultimate key to development and economic emancipation. Moreover, globalization and its all-pervasive impact on states and their economies have made life more competitive, complex and technology driven. Inter-state trade dependence, investment potentials and a free flow of information and raw materials have made the world. where quality rules and standard products and services sneak in shedding physical boundaries. As you know, the diverse range of products with ensured standard, quality services, and most effective managerial efficiency have made the company a market leader in the respective sectors of its operation. Keeping main focus on business expansion and growth in the most prospective sectors, The United Saud is continuously taking up projects to make it the largest conglomerate in the business area of Bangladesh despite fast-changing business trend. Still, each and every company of the United Saud cares for their clients as their obligation and highest customer satisfaction remains the key to our success. As a custodian of the United Saud, I hope that the cordial relations with all the valued clients will remain intact as partners of prosperity and we also look forward to developing more successful relations with potential clients in the future.


Azadur Rahman